Content Strategy: Save the Storks

During my time with Save the Storks, they went through a total rebrand, and wanted their website to reflect its new mission. I led a 3-day design sprint to help the marketing team redefine the website goals and messaging for the organization. This included helping to make the brand clearer for its two audiences: donors and clients.

At the end of the brainstorming session, we mapped out 10 pages that we were either going to rewrite or completely overhaul.

I worked closely with our designer to write copy for all of the pages we selected. I was able to do this by redefining the messaging, crafting compelling stories and giving a clear picture of the impact of the organization. Below is an example of one of the new pages I wrote copy for.